ClearCar Acquire powered by TradeAgent AI — Placement Package
Placement & CTA package · Prepared for Nick · August 2026

CLEARCAR ACQUIRE powered by TradeAgent AI: NEVER BEHIND A CLICK.

Most trade tools are buried — a dropdown link, a sell-your-car page, or worse, trapped inside a digital retail flow on a VDP. This package puts our tool where the shopper already is: the main page, above the fold, one CTA, on every site in the group.

Concept mockups — pending ACV sign-off on ClearCar marks Live demo included — scroll down and click the blue pill
01

THE PLACEMENT RULE

IF THE SHOPPER HAS TO GO LOOKING FOR IT, WE'VE ALREADY LOST THE CAR.

Every rooftop gets three placements, no exceptions: a persistent floating launcher on every page, a hero banner on the homepage, and a top-level nav tab. One CTA phrase everywhere — "Value My Trade." Same words on the group site, the store site, the nav, and the button. A shopper who sees it in one place recognizes it everywhere.

02

THE THREE PLACEMENTS

Gray is the dealer's existing site. Color is us. These are the exact positions for the group homepage, every store homepage, and the nav bar.

Placement A — group site main page
Group hero — brand campaign

What's your trade really worth?

One number, good at every store in the group. 60 seconds.

 Value My Trade
VALUE MY TRADE60 seconds
Group angle: one offer, honored at all rooftops — inventory routes to the right store Floating launcher persists on every page of the group site
Placement B — individual dealership main page
Store hero — seasonal offer

What's your trade really worth?

A real, market-backed number in about 60 seconds. No email required.

 Value My Trade
VALUE MY TRADE60 seconds
Hero banner sits directly under the seasonal offer — visible without scrolling Launcher also rides along on inventory pages and VDPs — no digital-retail detour
Placement C — top-level nav tab (ours)
DEALER LOGO New Used VALUE MY TRADE Service Finance

✓ Own tab, top level, always visible — opens the widget directly. Not a page. Not a submenu.

How competitors bury it today
DEALER LOGO New Used ▾ Service Finance About
All Used Inventory Certified Pre-Owned Under $20k Sell or Trade Your Car Value Your Trade-In

✗ Fourth item, second-level dropdown, leads to a form page. The shopper has to already want it, find it, and survive it.

03

WHERE TRADE TOOLS LIVE TODAY

TradePending set the prominence benchmark — side tab and banner on the main page — and it's why they own the category's mindshare. Most everyone else hides the tool. We match TradePending's prominence and beat everyone on simplicity.

The benchmark

TRADEPENDING (SNAP)

WHAT'S MY CAR WORTH?
  • ●Persistent side tab + homepage banner — on the main page, which is why it converts
  • ●Flow: make/model or plate → market report
  • ✗Output is a "market report" range, not an offer — shopper still needs the appraisal lane
  • ✗Lead goes to a CRM queue; follow-up depends on the desk
The failure mode

BURIED ON THE VDP

Digital retail checkout
Step 4 of 9 — create account to continue
  • ✗Trade value only appears inside Roadster / AutoFi-style flows on a single VDP
  • ✗Shopper must pick a car first, then wade through payment steps to reach the trade screen
  • ✗Account creation and personal info gate the number
  • ✗Or: a link in a dropdown, or a form page behind the homepage nobody visits
Our standard

CLEARCAR ACQUIRE

VALUE MY TRADE
  • ✓Three placements on the main page: launcher, hero banner, nav tab — group and store sites
  • ✓Plate + mileage + condition → a real number in 60 seconds, no email, no account
  • ✓TradeAgent AI texts a firm, condition-verified offer and works the lead automatically
  • ✓Works standalone — no digital-retail checkout required
3placements per site — launcher, hero, nav tab
0clicks to find it — it's on screen when the page loads
~60sfrom plate to a real number — no email, no account
1CTA phrase everywhere: "Value My Trade"
04

THE CTA SPEC

ONE PHRASE, EVERYWHERE

VALUE MY TRADE
  • ✓Verb-first, shopper's own words — not "Trade-In Center," not "Sell Us Your Car," not a brand name
  • ✓Identical copy on nav tab, hero button, and launcher — recognition compounds
  • ✓Supporting promise never changes: "60 seconds · real number"

FRICTION BUDGET

  • 1Plate + state (VIN fallback) — nothing else on screen one
  • 2Mileage + 3-chip condition — no 20-question inspection up front
  • 3The number. Shown before any contact info is asked
  • 4Phone only, framed as value: "Text me my firm offer" — TradeAgent takes it from there
  • ✗Never: email walls, account creation, "a manager will contact you"
05

CLICK IT YOURSELF

The blue "Value My Trade" pill floating at the bottom-right of this page is the actual widget behavior — launcher, plate entry, condition, value reveal, TradeAgent handoff. Vehicle match and value are mocked for the demo; production wires plate-decode and the valuation engine behind the same two buttons.

NOTES FOR NICK

  1. Branding: footer lockup is "ClearCar Acquire powered by TradeAgent AI" — ClearCar out front, our engine underneath. Needs ACV's written sign-off on their marks before anything ships; treat these as concept until then. TradeAgent AI trademark filing should move with WilmerHale now.
  2. Build: single script-tag embed for Dealer.com / DealerOn / Dealer Inspire; colors and dealer name via config so each rooftop skins it without touching code.
  3. Group logic: one valuation, honored group-wide; route the acquired unit to the store that needs it. That's the group-site pitch in one line.
  4. Placement contract: all three placements or we don't install. Prominence is the product — a buried widget performs like everyone else's.
  5. Demo data: F-150 match and $28,750 are hardcoded; the 7-day offer window and "texts in minutes" promises need ops sign-off before we print them.
ClearCar Acquire powered by TradeAgent AI · Concept package · inride, Inc. · August 2026